Popaste
Popaste Is A Branding And Packaging Design Project For A Creative ToothPaste Brand That Offers Multiple Flavors, Each Designed To Evoke A Distinct Sensation And Mood. The Project Focuses On Building A Playful Yet Structured Visual Identity That Stands Out On The Shelf While Maintaining Brand Consistency Across All Variations.
Tools Used In This Project:
Popaste
Flavored ToothPaste Branding Project
Popaste Is A Conceptual Branding Project For A Flavored ToothPaste Line Designed To Transform The Everyday Act Of Brushing Teeth Into A Fun, Engaging Experience. The Project Explores How Flavor, Color, And Character Design Can Influence Mood, Emotion, And User Perception. The Brand Includes Multiple ToothPaste Flavors, Each Representing A Different Sensation And Target Audience, Such As Focus, Freshness, Vitality, And Uniqueness. Each Flavor Was Translated Into A Distinct Visual Identity Through Color Palettes, Typography, And Playful Illustrations, While Maintaining A Consistent And Recognizable Brand Language. The Design Combines A Cartoonish And Friendly Aesthetic With A Clean, Modern Layout, Aiming To Appeal To Both Young Adults And Parents With Children. The Project Includes Logo Design, Packaging, Posters, Digital Assets, And A Recurring Cartoon Tooth Character That Appears Across All Brand Touchpoints. Popaste Demonstrates A Full Branding Process, From Concept And Strategy To Visual Execution, Focusing On Storytelling, Differentiation, And Emotional Connection Through Design.
Challenge
The Main Challenge Was To Create A Cohesive Brand Identity That Could Support Multiple ToothPaste Flavors, Each With Its Own Personality, Without Losing Clarity Or Visual Harmony. The Brand Needed To Feel Fun, Approachable, And Memorable, While Still Communicating Reliability And Everyday Usability Within The Oral Care Category.
Process
The Process Began With Research Into Existing ToothPaste Brands, Focusing On Visual Language, Color Usage, And Market Differentiation. From There, Concept Development Explored How Flavors Could Be Translated Into Color Palettes, Typography, And Graphic Elements. Each Flavor Was Designed As A Unique Variation Within A Unified Design System, Ensuring Consistency Across Packaging While Allowing Individual Expression.
Logo
Posters
Flyers
Prospect
Stationary
ToothPaste
Project's Book
Commercial
Site
Popaste
Popaste Is A Branding And Packaging Design Project For A Creative ToothPaste Brand That Offers Multiple Flavors, Each Designed To Evoke A Distinct Sensation And Mood. The Project Focuses On Building A Playful Yet Structured Visual Identity That Stands Out On The Shelf While Maintaining Brand Consistency Across All Variations.
Tools Used In This Project:
Popaste
Flavored ToothPaste Branding Project
Popaste Is A Conceptual Branding Project For A Flavored ToothPaste Line Designed To Transform The Everyday Act Of Brushing Teeth Into A Fun, Engaging Experience. The Project Explores How Flavor, Color, And Character Design Can Influence Mood, Emotion, And User Perception. The Brand Includes Multiple ToothPaste Flavors, Each Representing A Different Sensation And Target Audience, Such As Focus, Freshness, Vitality, And Uniqueness. Each Flavor Was Translated Into A Distinct Visual Identity Through Color Palettes, Typography, And Playful Illustrations, While Maintaining A Consistent And Recognizable Brand Language. The Design Combines A Cartoonish And Friendly Aesthetic With A Clean, Modern Layout, Aiming To Appeal To Both Young Adults And Parents With Children. The Project Includes Logo Design, Packaging, Posters, Digital Assets, And A Recurring Cartoon Tooth Character That Appears Across All Brand Touchpoints. Popaste Demonstrates A Full Branding Process, From Concept And Strategy To Visual Execution, Focusing On Storytelling, Differentiation, And Emotional Connection Through Design.
Challenge
The Main Challenge Was To Create A Cohesive Brand Identity That Could Support Multiple ToothPaste Flavors, Each With Its Own Personality, Without Losing Clarity Or Visual Harmony. The Brand Needed To Feel Fun, Approachable, And Memorable, While Still Communicating Reliability And Everyday Usability Within The Oral Care Category.
Process
The Process Began With Research Into Existing ToothPaste Brands, Focusing On Visual Language, Color Usage, And Market Differentiation. From There, Concept Development Explored How Flavors Could Be Translated Into Color Palettes, Typography, And Graphic Elements. Each Flavor Was Designed As A Unique Variation Within A Unified Design System, Ensuring Consistency Across Packaging While Allowing Individual Expression.
Logo
Posters
Flyers
Prospect
Stationary
ToothPaste
Project's Book
Commercial
Site
Popaste
Popaste Is A Branding And Packaging Design Project For A Creative ToothPaste Brand That Offers Multiple Flavors, Each Designed To Evoke A Distinct Sensation And Mood. The Project Focuses On Building A Playful Yet Structured Visual Identity That Stands Out On The Shelf While Maintaining Brand Consistency Across All Variations.
Tools Used In This Project:
Popaste
Flavored ToothPaste Branding Project
Popaste Is A Conceptual Branding Project For A Flavored ToothPaste Line Designed To Transform The Everyday Act Of Brushing Teeth Into A Fun, Engaging Experience. The Project Explores How Flavor, Color, And Character Design Can Influence Mood, Emotion, And User Perception. The Brand Includes Multiple ToothPaste Flavors, Each Representing A Different Sensation And Target Audience, Such As Focus, Freshness, Vitality, And Uniqueness. Each Flavor Was Translated Into A Distinct Visual Identity Through Color Palettes, Typography, And Playful Illustrations, While Maintaining A Consistent And Recognizable Brand Language. The Design Combines A Cartoonish And Friendly Aesthetic With A Clean, Modern Layout, Aiming To Appeal To Both Young Adults And Parents With Children. The Project Includes Logo Design, Packaging, Posters, Digital Assets, And A Recurring Cartoon Tooth Character That Appears Across All Brand Touchpoints. Popaste Demonstrates A Full Branding Process, From Concept And Strategy To Visual Execution, Focusing On Storytelling, Differentiation, And Emotional Connection Through Design.
Challenge
The Main Challenge Was To Create A Cohesive Brand Identity That Could Support Multiple ToothPaste Flavors, Each With Its Own Personality, Without Losing Clarity Or Visual Harmony. The Brand Needed To Feel Fun, Approachable, And Memorable, While Still Communicating Reliability And Everyday Usability Within The Oral Care Category.
Process
The Process Began With Research Into Existing ToothPaste Brands, Focusing On Visual Language, Color Usage, And Market Differentiation. From There, Concept Development Explored How Flavors Could Be Translated Into Color Palettes, Typography, And Graphic Elements. Each Flavor Was Designed As A Unique Variation Within A Unified Design System, Ensuring Consistency Across Packaging While Allowing Individual Expression.
Logo
Posters
Flyers
Prospect
Stationary
ToothPaste