Click
Click Is An Urban Awareness Campaign Designed To Encourage Community Creativity And Cultural Activity During The Summer Season. The Project Aims To Create A Strong, Inviting Visual Language That Inspires People To Participate, Create, And Engage With Cultural Events In The City Through A Clear And Playful Identity.
Tools Used In This Project:
Click
Urban Culture And Community Campaign
Click Is A City Wide Campaign Focused On Promoting Community Culture, Creative Expression, And Local Events In Public Urban Spaces. The Project Includes Branding, Visual Language, And Digital And Physical Touchpoints Such As Posters, Landing Pages, And City Installations, Designed To Attract A Wide And Diverse Audience.
Challenge
The Main Challenge Was To Design A Visual System That Feels Energetic, Accessible, And Culturally Relevant, While Appealing To Different Age Groups And Creative Backgrounds. The Campaign Needed To Stand Out In Busy Urban Environments And Clearly Communicate Participation, Openness, And Creative Freedom Without Overloading The Viewer.
Process
The Process Began With Research Into Urban Culture Campaigns, Community Events, And City Branding Projects. I Developed A Clear Concept Based On Simplicity, Movement, And Interaction, Using Bold Typography, Dynamic Layouts, And A Strong Color Palette To Create A Sense Of Action And Invitation. The Visual Language Was Then Applied Across Multiple Formats, Ensuring Consistency While Allowing Flexibility For Different Platforms And Environments.
Logo
Landing Mockup
Poster Mockup
Bus Poster Mockup
Poster & Landing
Click
Click Is An Urban Awareness Campaign Designed To Encourage Community Creativity And Cultural Activity During The Summer Season. The Project Aims To Create A Strong, Inviting Visual Language That Inspires People To Participate, Create, And Engage With Cultural Events In The City Through A Clear And Playful Identity.
Tools Used In This Project:
Click
Urban Culture And Community Campaign
Click Is A City Wide Campaign Focused On Promoting Community Culture, Creative Expression, And Local Events In Public Urban Spaces. The Project Includes Branding, Visual Language, And Digital And Physical Touchpoints Such As Posters, Landing Pages, And City Installations, Designed To Attract A Wide And Diverse Audience.
Challenge
The Main Challenge Was To Design A Visual System That Feels Energetic, Accessible, And Culturally Relevant, While Appealing To Different Age Groups And Creative Backgrounds. The Campaign Needed To Stand Out In Busy Urban Environments And Clearly Communicate Participation, Openness, And Creative Freedom Without Overloading The Viewer.
Process
The Process Began With Research Into Urban Culture Campaigns, Community Events, And City Branding Projects. I Developed A Clear Concept Based On Simplicity, Movement, And Interaction, Using Bold Typography, Dynamic Layouts, And A Strong Color Palette To Create A Sense Of Action And Invitation. The Visual Language Was Then Applied Across Multiple Formats, Ensuring Consistency While Allowing Flexibility For Different Platforms And Environments.
Logo
Landing Mockup
Poster Mockup
Bus Poster Mockup
Poster & Landing
Click
Click Is An Urban Awareness Campaign Designed To Encourage Community Creativity And Cultural Activity During The Summer Season. The Project Aims To Create A Strong, Inviting Visual Language That Inspires People To Participate, Create, And Engage With Cultural Events In The City Through A Clear And Playful Identity.
Tools Used In This Project:
Click
Urban Culture And Community Campaign
Click Is A City Wide Campaign Focused On Promoting Community Culture, Creative Expression, And Local Events In Public Urban Spaces. The Project Includes Branding, Visual Language, And Digital And Physical Touchpoints Such As Posters, Landing Pages, And City Installations, Designed To Attract A Wide And Diverse Audience.
Challenge
The Main Challenge Was To Design A Visual System That Feels Energetic, Accessible, And Culturally Relevant, While Appealing To Different Age Groups And Creative Backgrounds. The Campaign Needed To Stand Out In Busy Urban Environments And Clearly Communicate Participation, Openness, And Creative Freedom Without Overloading The Viewer.
Process
The Process Began With Research Into Urban Culture Campaigns, Community Events, And City Branding Projects. I Developed A Clear Concept Based On Simplicity, Movement, And Interaction, Using Bold Typography, Dynamic Layouts, And A Strong Color Palette To Create A Sense Of Action And Invitation. The Visual Language Was Then Applied Across Multiple Formats, Ensuring Consistency While Allowing Flexibility For Different Platforms And Environments.
Logo
Landing Mockup
Poster Mockup
Bus Poster Mockup