Drink Meat
Branding, Advertising And Visual Campaign Project
Drink Meat Is A Conceptual Design Project Focused On Creating A Complete Brand Identity For A Fictional Beverage Company Offering Three Unique Meat Flavored Drinks.
The Product Line Includes Steak, Chicken And Bacon Flavors, Each Based On Natural Meat Tastes And Designed To Challenge Traditional Beverage Norms Through Bold Visual Language And Marketing Assets.
The Main Challenge Was To Design A Convincing And Cohesive Brand For A Highly Unconventional Product.
The Visual Identity Needed To Balance Shock Value And Curiosity While Remaining Clear, Appealing And Marketable.
Each Flavor Required A Distinct Personality While Maintaining A Unified Brand System Across Posters, Packaging, Video Content And Promotional Materials.
The Process Began With Concept Development And Research Into Meat Culture, Branding Trends And Experimental Beverage Marketing.
I Designed A New Logo And Visual System For The Brand, Followed By Creating Three Flavor Based Poster Designs, Each Reflecting The Unique Character Of The Drink.
Additional Assets Included A Short Promotional Video And A Compact Product Catalog, Designed To Present The Brand As Bold, Innovative And Intentionally Provocative.